Privacy Policy
1. Introduction
Welcome to Keep Up (“we,” “our,” “us”).
This Privacy Policy describes how we collect, use, disclose, and protect your information when you use our mobile application, connected fitness devices, and any related services (collectively, the “Service”).
By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.
If you do not agree, please discontinue use of the Service immediately.
2. Information We Collect
We collect information to provide a safe, personalized, and optimized fitness experience.
2.1 Information You Provide Directly
Account Information: name, email address, username, password.
Profile Details: profile photo, gender (optional), age (optional), fitness goals.
User-Generated Content: workout posts, photos, videos, comments, and interactions.
Trainer Information: if you register as a Trainer, additional data such as certifications, class descriptions, and scheduling information.
Live Streaming Content: video/audio streamed to Facebook, Instagram, or within the app.
2.2 Automatically Collected Information
Device Information: phone model, OS version, unique device identifiers.
Log Data: IP address, timestamps, app activity logs, crash reports.
Usage Data: pages/screens viewed, features used, duration of sessions.
2.3 Bluetooth & Connected Devices
When connecting a compatible fitness device (e.g., smart bike, jump rope, smartwatch, cadence sensor), we may collect:
Cadence
Speed
Heart rate
Distance
Calories burned
Device identifiers
This data is used exclusively for workout tracking, analytics, and training optimization.
2.4 Geolocation Information
If you enable GPS:
Real-time location
Route tracking
Distance, pace, elevation
This is used for outdoor workouts, activity analytics, and optional social features like route sharing.
2.5 Social Media Integration
If you connect your accounts:
Facebook / Instagram OAuth data (tokens, streaming permissions)
Public profile information (as permitted by the platform)
Live streaming metadata
We never post on your behalf without explicit action from you.
2.6 Payment Information
For premium subscriptions or in-app purchases, payments are processed through:
Apple App Store
Google Play Store
We do not store credit card numbers or billing details.
2.7 AI-Processed Data
We use AI to analyze:
Workout patterns
Performance metrics
Training recommendations
AI outputs are based solely on the data you provide or generate.
3. How We Use Your Information
We use collected information to:
3.1 Provide & Improve the Service
Track performance metrics
Display workout insights and analytics
Enable Bluetooth connectivity
Deliver trainer-led classes and live sessions
3.2 Communication
Send push notifications
Provide customer support
Deliver updates, reminders, and alerts
3.3 Personalization
Tailor workout suggestions
Customize content feeds
Recommend trainers or challenges
3.4 Security & Fraud Prevention
Detect suspicious activity
Protect user accounts
Maintain system integrity
3.5 Legal Compliance
Meet regulatory requirements
Enforce our Terms of Service
4. Sharing & Disclosure of Information
We do not sell personal information.
We may share information only under the following conditions:
4.1 With Your Consent
Live streaming to social media
Sharing workouts or location with friends
4.2 Service Providers
Trusted partners who help us operate the Service:
Cloud hosting (Firebase)
Analytics tools
Crash reporting services
Payment processors
Streaming API partners (Meta Platforms Inc.)
These providers are contractually obligated to safeguard your data.
4.3 Legal Requirements
We may disclose information if required by:
Court order
Government request
Applicable law
4.4 Business Transfers
If we are involved in a merger, acquisition, or asset sale, your information may be transferred.
5. Data Retention
We retain information only for as long as necessary to:
Provide the Service
Meet legal obligations
Resolve disputes
Enforce agreements
You may request deletion at any time (see Section 10).
6. Data Security
We implement industry-standard protections including:
Encryption (in transit and at rest)
Secure authentication
Role-based access control
Continuous monitoring
However, no system is 100% secure. Users are responsible for protecting their login credentials.
7. Children’s Privacy
The Service is not intended for users under 13 (or the minimum age in your jurisdiction).
We do not knowingly collect data from children.
If we learn that a child’s data has been collected, we will delete it promptly.
8. International Data Transfers
Your information may be stored or processed in countries outside your own, including the United States.
We comply with laws governing international data transfers, including GDPR mechanisms.
9. Your Privacy Rights
Depending on your region, you may have the following rights:
9.1 GDPR (EU/EEA)
Access your data
Correct inaccuracies
Delete data
Limit or object to processing
Data portability
Withdraw consent
9.2 CCPA (California)
Know what data is collected
Request deletion
Opt-out of data sharing
9.3 General Rights
All users can:
Update profile data
Request account deletion
Disable GPS
Disconnect Bluetooth devices
Revoke social media permissions
10. Your Choices & Controls
You may control your data through app settings:
Enable/disable geolocation
Manage Bluetooth device connections
Adjust privacy settings
Limit data shared in posts
Manage notifications
Delete account and associated data
11. Third-Party Links
The Service may contain links to external websites or services.
We are not responsible for their privacy practices.
12. Changes to This Privacy Policy
We may update this policy periodically.
If changes are significant, we will notify you via:
In-app notice
Email
Updated “Last Updated” date
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
📧 management@keep-up.fit
🏢 V&M Business Group Llc 1417 120th street college point New Yor 11356 suite 3R